UNCOMMON CREATURES - A RETAIL INSTALLATION Exploring the Connection Between High-End Retail and the Consequences of Consumption
In order to establish a connection between luxury retail design and the consequences of consumption, two worlds seemingly often at counterpoint with one another, I will in my thesis explore methods of creating a high-end shopping space while establishing transparency about the often detrimental outcome of consumption. The apparent conflict between a positive shopping experience and the negative result of mass-consumption, will be tested through designing a retail space for a high-end designer, which not only gives the visitor an extraordinary shopping experience, but also creates a space that can function as a social platform originating change and awareness. I will explore how a retail space can project the identity of the brand, and its invented “dream world”, while simultaneously possessing the ability to reflect the real world surrounding us.
Thesis Advisor: Alexa Griffith Winton