Meeting @ Pentagram

Today we had the pleasure to sit down with Paula Scher, an incredible designer and partner at Pentagram, at their spectacular office on 5th Avenue. When we arrived we were welcomed with quite the surprise, Jude Law! He was filming a movie in their office.

We set up this meeting to talk with Paula about the application of the NYC Parks logo to the storefront we are designing for Highbridge in_flux. Pentagram is responsible for the new identity of the New York City Department of Parks and Recreation and we felt it would be helpful to consult them about our design using the logo.

We wanted to apply this oversize graphic to the entrance to help give street presence to the Center. The graphic will draw pedestrians into the center, bringing more life into this historic landmark. Paula loved the way in which we were using the new logo and agreed that this will help strengthen the identity of this recreation center.

We are extremely grateful to have had the chance to meet with Paula Scher and we are excited she strongly approved of our concept and application of the logo.


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