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By Mohammed Sardar

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A lot of consumer products people wear everyday are made in my country, Pakistan. It’s ironic that a majority of the world’s denim, shirts, shoes, sport goods and accessories are made in a country where 60% of the people live under $ 2.00 a day. Through this process, a lot of the factory workers are taken advantage off just to produce cheap, mass produced products for people living in first world countries who want cheap products.

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The products that are produced are done so in the cheapest and fastest manner possible to keep expenses low and production output high. They are therefore made using cheap materials, which break down and tear quickly.

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I took my inspiration from the widely available Angkor Wat Art, which are mass produced paintings of a massive structure in Cambodia. I think this is a great example of where an item has been mass-produced to the point that the original painting loses its essence.

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In Jimmy Chooed, I created molds of a child’s shoe. I created the molds out of alginate and produced the pieces out of plaster and alginate. The plaster gives the shoe a tough and durable appearance, even though the material is very brittle and cracks easily, whereas the alginate appears flimsy and tears open easily.