Product Design Director Rama Chorpash Featured in UnBeige


Rama Chorpash has designed Swatch watches, furniture, and more clever kitchen utensils than you can shake a pair of grater tongs at. When he’s not creating cool stuff with the likes of Herman Miller and the Public Art Fund, he’s an associate professor and the director of product design at Parsons The New School for Design in New York. Recently, his Spiraloop potato masher made the cut for the MoMA Design Store’s “Destination: NYC” selection of designed-in-NYC, made-in-the-USA products.

“In 1936 MoMA’s exhibition ‘Machine Art’ featured just that: carriage springs, boat propellers, and so forth,” says Chorpash. “For the Destination: NYC open call, I wanted to redraw public attention towards reconnecting people’s consciousness to where things come from, and how they express their industrialization.” Having recently returned from a residency at Haystack Mountain School of Crafts (as cool as it sounds), he made time to tell us about his smashing masher, what’s next on his summer to-do list, and a memorable encounter with a Brazilian taxi driver.

What is the “Spiraloop”?
Spiraloop is a vegetable/potato masher. With so much pre-made food in New York City, I wanted to create a product (humble as it may be) that would encourage people to cook in their own kitchens.

Made of super quality 316 stainless steel, it features ergonomic spring tensile “spring-back” characteristics typically found with utensils made from multiple materials such as rigid plastics combined with soft silicon. Unlike Spiraloop, such co-injection molded materials are typically “monstrous hybrids” and cannot be separated and reclaimed. While Spiraloop will last a long time, it is also 100% recyclable.

Click here to read the entire interview in UnBeige Where Designers Read Design